Challenge. Growth. Joy
SUPERHEROES ACADEMY HISTORY
Every Superhero has an origin story. Many of those stories involve an individual coming into their power suddenly, sometimes unexpectedly. An ordinary life is transformed by an extraordinary event that sets off a chain reaction of experiences which challenge the long-held beliefs of the hero and lead to a new understanding of who they could become. Our hero discovers that they can be more than they ever dreamed and that they feel more themselves when they discover their power.
At Superheroes Academy we want to give every individual and organization that we encounter the opportunity to begin their own journey, to write their own origin story.
We believe in Challenge – Growth – Joy…the idea that through challenge or adversity growth is inevitable, and with growth comes greater understanding that provides the foundation for joy in the workplace.
Let us join you, let’s discover your story together.
Superheroes Academy is proud to offer ICF Mentoring, Enterprise Coaching, Scrum Alliance Certified Agile Coaching certificates and Business Transformations both remotely and in-person. We are headquartered in Calgary, Alberta and we are proud to have been one of the first coaching teams to offer remote coaching in Canada beginning over 8 years ago.
OUR UNIQUENESS
We have the most highly credentialed and experienced agile coaches in the world. We have a proven process of transformation called Integrated Agile that is pragmatic framework agnostic, and it works.
SUPERHEROES
ACADEMY HISTORY
Every Superhero has an origin story. Many of those stories involve an individual coming into their power suddenly, sometimes unexpectedly. An ordinary life is transformed by an extraordinary event that sets off a chain reaction of experiences which challenge the long-held beliefs of the hero and lead to a new understanding of who they could become. Our hero discovers that they can be more than they ever dreamed and that they feel more themselves when they discover their power.
At Superheroes Academy we want to give every individual and organization that we encounter the opportunity to begin their own journey, to write their own origin story.
We believe in Challenge – Growth – Joy…the idea that through challenge or adversity growth is inevitable, and with growth comes greater understanding that provides the foundation for joy in the workplace.
Let us join you, let’s discover your story together.
Superheroes Academy is proud to offer ICF Mentoring, Enterprise Coaching, Scrum Alliance Certified Agile Coaching certificates and Business Transformations both remotely and in-person. We are headquartered in Calgary, Alberta and we are proud to have been one of the first coaching teams to offer remote coaching in Canada beginning over 8 years ago.
OUR UNIQUENESS
We have the most highly credentialed and experienced agile coaches in the world. We have a proven process of transformation called Integrated Agile that is pragmatic framework agnostic, and it works.
We Value
How we journey matters. We’ve chosen to keep these four value pairs top of mind in service of our vision.
Adventure &
Stability
Competition &
Collaboration
Esteem &
Humility
Ownership &
Contribution
Our mission & vision
Every Superhero has an origin story. Many of those stories involve an individual coming into their power suddenly, sometimes unexpectedly. An ordinary life is transformed by an extraordinary event that sets off a chain reaction of experiences which challenge the long-held beliefs of the hero and lead to a new understanding of who they could become. Our hero discovers that they can be more than they ever dreamed and that they feel more themselves when they discover their power.
At Superheroes Academy we want to give every individual and organization that we encounter the opportunity to begin their own journey, to write their own origin story.
Let us join you, let’s discover your story together.
Our Founders
Our Management Team
Network Coaches
Sharon Hoiland
Sharon’s passion is working with people, teams and organizations to create awareness and growth so they can reach their dreams. She believes that every journey to a dream is unique and needs different supports along the way. As a skillful facilitator, coach, mentor and teacher she is always ready to dance in the moment and bring forward what is needed by those she works with.
Sharon brings a breadth of experience starting from a rural upbringing, to teaching at the high school and post-secondary levels, to working in the IT industry as a software developer, architect, Scrum Master and Agile Coach. Among the organizations Sharon has successfully guided on their Agile journeys are Oildex’s IT department, Enverus’ Marketing department and Librestream’s Product and Development departments.
Sharon’s own journey has led her to attain a Bachelor of Education (B.Ed.) and Bachelor of Science (B.Sc.), the Scrum Alliance’s Certified Team Coach certification (CTC), coaching certifications from Leadership that Works’ Certified Professional Coach (CPC) and the International Coaching Federation’s Associate Certified Coach (ICF-ACC)
Superpower: Generating safe spaces for people, teams and organizations to learn and grow in.
Renee is the Co-Founder of Tacit Edge Product Management and a product manager, owner, and marketer with a passion for launching innovative software and helping people reach their potential as product leaders. She is a dedicated mentor, driven to help others find their identities as product leaders and innovators.
Renee currently coaches at SAIT, The Scrum Alliance, the New York Federal Reserve, as well as dozens of other companies where she has helped Product Managers from around the world. She’s led the product strategy, development, and launch of Benevity’s newest employee engagement software, Missions (2018) which is used by some of the world’s most iconic brands, including PayPal and RBC. She’s also worked on ActiveConversion’s management team, proudly helping them become the leading sales and marketing software for industrial companies.
Her passion is diversity, inclusion, and belonging, an area vital to her after living as an ex-pat in the diverse and vibrant Berlin. Renee’s work in Germany saw her leading the launches of mobile monetization products used by Facebook, Google, and the world’s largest mobile game developers. When she’s not hard at work scaling Tacit Edge with her co-founder, she’s often found rock climbing, hiking, and playing the flamenco guitar.
Superpower: Inspiration – Collaborating with and encouraging teams to feel ownership for their products while reaching for big goals.
Renee Matsalla
Christa Hill
Christa Hill is the Co-Founder of Tacit Edge Product Management. She blends her industry expertise to fuel our economy with empowered, innovative and diverse product leaders that embody the entrepreneurial spirit. Her love of Product Management stemmed from a unique perspective on problem/solution-based innovating, a deep curiosity for the world and a fundamental drive to improve it.
She’s held senior positions with companies from Getty Images to Benevity in content API, end-user experience, and product ownership and management.
Her career in FinTech led her to Morgan Stanley’s At Work as Vice President, Global Private Markets Product Management, where she was instrumental in moving money around the globe through purpose-built services that facilitate liquidity events within employee stock plans for private fortune 500 companies and start-ups. It was at Morgan Stanley where she created the first-ever public-facing API that scales the administration of a corporation’s lifecycle from private ownership to IPO. This ground-breaking work secured Morgan Stanley’s position as the premier product for Private Markets liquidity activities. Together with technology partners, they rose from millions to billions of dollars in activity within 12 months.
Before she discovered Product Management, Christa took on a passion project to revitalize a local community recreation centre where she ran a skating school. She is driven by equity of access and providing quality instruction. When she’s not busy scaling Tacit Edge with her co-founder, you can still find her lacing up her skates, mentoring, and occasionally belting it out in a super groovy rock n’ roll band.
Superpower: Exuding joy, equity, and enthusiasm in bringing it out in others to inspire and empower everyone around her.
Accruing experience with business leaders in agile environments since 2004, Simon became one of three Scrum Alliance Certified Enterprise Coaches in Canada in 2010 and has been working with individuals, teams, and leaders to help transform oil and gas, financial services, manufacturing and construction businesses. Since 1996, his career in product development and project execution has spanned a multitude of domains and his background as an engineer and recovering project manager also provides him with a pragmatic approach to product, team, and organizational evolution.
He specializes in the initiation and ongoing coaching of leadership and agile principles, values and techniques within organizations with an additional emphasis on Product and Portfolio management techniques for both co-located and distributed teams. He has been focused, for the last 10 years, on applying agile principles in broader business contexts. His ground-breaking work on coaching a large energy company to apply Scrum values and principles to construction mega-projects helped produce extraordinary outcomes. As a result, Simon has been invited to speak at numerous agile and project management conferences across North America and Europe.
Simon coaches individuals, teams, and organizations in finding new ways to connect with their work and each other, improve their effectiveness, and reach their goals.
Superpower: If Simon has one, he believes it is likely his ability to connect the dots from principles to practice.
Simon Orrell
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